PPC & Paid Advertising
Every rupee tracked, every campaign optimized for the metric that matters: revenue.
ROAS-first
Optimization lens
Google + Meta
Weekly
Optimizations
Overview
What we deliver
We manage Google Ads, Meta Ads, and LinkedIn campaigns with a ROAS-first mindset. We do not report on impressions and clicks — we report on leads, demos booked, and revenue attributed to your paid channels with proper multi-touch attribution.
Who it's for
Ideal for
- B2B companies running lead generation and demo booking campaigns
- E-commerce stores needing Google Shopping and Meta catalogue ads
- SaaS companies running demand generation campaigns at scale
- Startups needing fast traction while organic channels are still building
Deliverables
What's included
Everything below is part of a standard engagement. No hidden extras.
Process
How we work
Account Audit
For existing accounts, we identify wasted spend, quality score issues, poor audience targeting, and missed opportunities before touching live campaigns.
Strategy & Structure
Campaign architecture designed around your full customer journey — awareness, consideration, conversion — with appropriate bidding strategies for each stage.
Creative & Copy
Ad copy and creative briefs written for click-through rate and post-click quality simultaneously. We write in your brand voice, not generic ad speak.
Launch & Optimise
A/B testing from day one. Bid adjustments, negative keyword refinement, audience exclusions, and placement optimization run on a weekly cadence.
Attribution & Reporting
Proper conversion tracking across all touchpoints configured from the start. You know exactly which campaigns drive pipeline — not just which ones generate clicks.
Ready to get started?
Tell us about your project and we'll get back to you within 24 hours — no sales pitch, just a direct conversation.